Briefing step 01
Write a request someone can act on
Start with a short message naming where the picture will appear and what you need from the session. For example: 'I need two portraits for my consultancy profile and speaker bio. Could we plan a short session with a few options for each?' This gives the photographer a concrete request to respond to.
Translate broad words into preferences you can discuss. If you write 'professional,' add what that means to you: 'I want to look like myself on a normal client call. Please guide me through the session and show me an early preview.' Describe your expectations in everyday language; the photographer can suggest how to achieve them.
Briefing step 02
Annotate a small set of references
Choose two or three reference photos and write one sentence beside each explaining what you want to borrow. Try: 'In reference A, I like how informal the overall image feels,' or 'Reference B feels too much like an advertising campaign for my needs.' A photo without a note leaves the photographer guessing which part matters.
Treat references as discussion material. Ask which elements are feasible within your time, location, and budget. If two references point in different directions, name your priority: 'A is the main direction; B is only an optional variation if there is time.' Include links or attachments with clear labels so both of you can refer to the same image.
Briefing step 03
Explain how you like to be directed
Tell the photographer what would make the session easier. You might write: 'I am new to being photographed. Please give me one instruction at a time and demonstrate when possible.' If you prefer more freedom, try: 'Let me settle into a position first, then suggest small adjustments.'
Mention any practical comfort needs before the day, such as seated breaks, a quieter space, or step-free access. You can also say: 'Please ask before adjusting my clothing or hair.' State what you need without feeling obliged to explain personal details. Ask the photographer to confirm what the location and session can accommodate.
Briefing step 04
Agree on time, priorities, and delivery
Include your available session length and the date you need the finished pictures. Separate the essential request from optional extras: 'The profile portrait comes first. A second version for my speaker bio would be useful if time allows.' Ask the photographer to confirm whether the scope fits the session and quoted price.
Clarify how many finished images are included, who chooses them, when you can review the candidates, and when the final files will arrive. Ask whether revision requests are included and state any editing preferences you want agreed in advance. If a website or employer has supplied an image specification, attach it to the brief. Keep all confirmed details in the same message thread.
Briefing step 05
Plan an early preview and useful feedback
Ask before the session whether you can review a few early images together. Use that pause to check whether the photographer has understood the brief while there is still time to adjust. Pick one issue to discuss at a time so your request has a clear next action.
Replace 'I look bad' with something the photographer can respond to: 'This feels more formal than reference A. Could we try a more casual version?' If the process feels rushed, say: 'Could we slow down and take a short pause between instructions?' When something works, name it too: 'This is the direction I meant. Let's keep it for the next few shots.'
Briefing step 06
Send the brief and resolve open questions
Send the brief early enough for the photographer to review it before the session. End with a request for a response: 'Does this fit the session we discussed? Please flag anything we should change or decide beforehand.' A sent brief still needs a reply if timing, access, or delivery details are unresolved.
Update the same brief with the agreed details and keep it accessible on the day. If a new idea comes up during the shoot, check how it affects the original priorities before adding it. You can use the template below with a hired photographer or simplify it for a friend who is helping with your picture.
